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Insights

The Insights module provides market intelligence and automotive analytics to help dealers, operators, and decision-makers better understand pricing, demand, sales patterns, and regional market dynamics. Insights support strategic decisions in pricing, stock acquisition, sales operations, marketing targeting, and planning.

1. Geographic Market Insights​

At the top of the interface, the system displays the geographic scope of the data being analyzed, for example:

"Insights in France 🇫🇷"

This indicates that the displayed data corresponds to the selected country or region. In multi-country deployments, users may switch between regions depending on permissions and configuration.

2. Key Statistics Overview​

The module includes high-level statistical indicators such as:

  • Average used car price
  • Top demanded brands
  • Market trend variations
  • Percentage changes across periods

These metrics offer a snapshot of market health and movement over time.

3. Interactive Market Map​

A geographic map displays demand and search activity at a regional level. It may show:

  • regional demand concentration
  • brand distribution
  • consumer search volume
  • regional segmentation

This helps users identify:

  • where demand is strongest
  • where certain brands perform better
  • regional variations in consumer behavior

4. Category Filters​

Users can refine their analysis by selecting a specific operational category. Available categories include:

  • All Categories
  • Inventory
  • Sales
  • Marketing
  • Operations
  • Customer

Selecting a category updates the insights displayed on the page and filters out data that does not apply to that domain, reducing cognitive load and improving relevance.

5. KPI Filters​

In addition to category filtering, users can customize which KPIs (Key Performance Indicators) are displayed.

The KPI filter panel allows users to:

  • enable or disable KPIs using toggles
  • search KPIs via a search bar
  • reset KPIs using Select default setting
  • add new KPIs via +Add new KPI

Examples of KPIs include:

  • Average Selling Price
  • Average Days to Sell
  • Average Age of Inventory
  • Total Repair Cost
  • Gross Profit Margin
  • Inventory Turnover Ratio
  • Cars Added Per Day
  • Customer Satisfaction

This system enables teams to tailor the interface to their reporting needs and avoid information overload.

6. Time Range Selection for KPIs​

Users can adjust the period over which KPIs are calculated. Available ranges include:

  • This Week
  • Last Week
  • This Month
  • Last Month

Changing the time range updates all active KPIs and charts accordingly.

This feature is essential for:

  • comparing performance periods
  • observing trends
  • identifying anomalies
  • supporting reporting workflows

7. News Feed​

A right-hand panel provides access to curated content sorted by categories such as:

  • Recent
  • Trending
  • Most Views

Articles highlight automotive trends, pricing signals, supply changes, and macroeconomic factors affecting the automotive market.

8. Top Cars Listed​

The Top Cars Listed section displays the most frequently listed brands or models during the selected period.

This helps users understand:

  • brand competitiveness
  • supply availability
  • market saturation levels

A Useful Links section provides shortcuts to external automotive research and listing platforms such as:

  • Leboncoin
  • La Centrale
  • AutoScout24
  • Auto Plus

These links allow users to conduct additional manual research or cross-validation.

Note: If you would like us to add additional links, platforms, or integration points to this section, feel free to contact us at support@steerai.autos.

10. Operational Use Cases​

The Insights module enables several real-world operations:

Pricing & Valuation​

  • benchmarking local market prices
  • tracking price trends over time
  • adjusting pricing strategies

Stock Acquisition​

  • identifying high-demand vehicle types
  • planning procurement cycles
  • understanding competitive pressure

Marketing & Demand Targeting​

  • identifying regional demand pockets
  • supporting campaign targeting
  • validating audience assumptions

Sales Optimization​

  • improving turnover ratios
  • increasing profit margins
  • identifying inventory friction points

Strategic Planning & Forecasting​

  • anticipating market shifts
  • supporting management decisions
  • monitoring consumer behavior patterns

11. Benefits​

The module provides:

  • better decision-making
  • reduced operational uncertainty
  • higher inventory efficiency
  • stronger pricing capability
  • improved profitability
  • more effective marketing and sales execution

12. Interaction & Filters​

Depending on deployment configuration, additional interaction options may be available, such as:

  • timeframe filters
  • country/region switching
  • segment or brand filtering
  • export options
  • custom dashboards
  • saved views

These features enhance analytical depth for advanced users.